RCB Put Up for Sale Post-IPL Title Win; Adar Poonawalla Confirms 'Strong and Competitive' Bid

Royal Challengers Bengaluru (RCB) is officially on the auction block, with owners Diageo initiating a strategic review to divest the franchise following their historic maiden IPL title win in 2025. The global spirits giant, which owns RCB through United Spirits Limited (USL), has deemed the team a "non-core asset" to its primary business.

The 2025 title, secured under the captaincy of Rajat Patidar, has dramatically increased the franchise's valuation, with Diageo reportedly seeking a benchmark-setting $2 billion (approximately ₹17,000 crore). This high valuation has sparked a bidding war among major Indian conglomerates and global investors.

Among the confirmed frontrunners is Adar Poonawalla, CEO of the Serum Institute of India, who publicly announced his intention to submit a "STRONG and COMPETITIVE" bid. The timing of the sale is strategic, designed to maximize the "winner's premium" immediately after their championship victory. Experts anticipate the sale process will conclude by March 31, 2026, just before the new season begins, though the iconic brand identity and association with star players like Virat Kohli are expected to remain intact.